Studies have shown us that a banner’s effectiveness can be measured in terms of two things:

• Exposures. The number of times the banner is seen.
• Click-throughs. The number of times a user is motivated to click the banner in order to view the content it is advertising.

By dividing a banner’s click-through by its number of exposures, you arrive at a click-through rate. This number is the final measure of a banner’s effectiveness.

Reports returned by most sites that offer advertising of their pages show click-throughs of 1-5 percent. This means that for every 100 people who see your banner, one to five of them decide to ckick it. This figure may seem low, but the sites that host your advertising typically don’t guarantee click-thoughs. Our clients pay for a certain number of exposures, and it’s up to our team of designers to turn as many of those exposures as possible into click-thoughs.

Animation
The most effective means of increasing user response is to add animation to the banner; this has been shown to increase click-throughs by as much as 30-40 percent. Animation is most effective when used to feed users information in logical pieces that they can more readily understand. In this manner, you can turn a 480x60 pixel banner into a banner ten times as large.

Color
We choose colors that come forward in the context of the page, and avoid using garish color combinations. We want readers to see, not make them squint.

Interactivity
Adding an interactive element to your banner is also something to consider. Asking a question in your banner invites viewers who know the answer to click, for an example.

Although measuring banner effectiveness is far from being an exact science, our team of design professionals will work with you to deliver an attractive ad banner that is sure to be noticed.

  ^{Request more information}